Board of Directors


Jody L. Dietel, ACFCI, CAS, HSAe

SVP Advocacy and Government Affairs, HealthEquity, Inc.

Jody Dietel leads the advocacy and government affairs teams, navigating federal and state regulations as a liaison between HealthEquity and key industry groups and governing bodies. Jody started her nearly three-decades long career by founding Creative Benefits, Inc. in 1989, a consumer-directed healthcare benefits company. She also serves in several capacities with industry-related organizations including, a board member and chair of the Employers Council of Flexible Compensation (ECFC); a board member and vice president of the Special Interest Group for IIAS Standards, a member of the American Bankers Association’s HSA Council Board and a member of the Policy Board of the American Benefits Council.


Vice Chairperson

Christine Lopez

Director Strategic Partnerships, WorldPay from FIS

Christine is an industry expert, with over 15 years’ experience in payment processing and working with the card brands to drive numerous compliance initiatives. She is currently responsible for creating improved partnerships, by increasing engagement and aligning strategic objectives in order to identify and deliver synergistic growth opportunities. She is a board member, vice president of the Special Interest Group for IIAS Standards and the committee chair for the technical working committee. Christine has an MBA in business from the University of Phoenix.



Jim Meduna

Senior Account Executive, Visa

Jim Meduna, Senior Account Executive, for Healthcare and Insurance products within Visa’s Emerging Payment Solutions team, joined Visa in March 2008, bringing with him over 29 years of experience in the financial services industry. Since joining the Visa Emerging Payment Solutions team, Jim has focused on maintaining and creating strong partnerships with Visa’s current partners and prospective partners such as financial institutions, TPA’s, payers, and payments companies. Jim serves as a board member on the ECFC, HSA Council, and SIGIS organizations. His previous work includes regional management at a Midwestern financial institution and various relationship management roles at a major payments processor.



Rachel Rouleau

Vice President Compliance, Health-E Commerce

Rachel Rouleau is the VP of Compliance for Health-E Commerce, the parent company of,, and Caring Mill, a family of health and wellness brands dedicated to helping everyday Americans benefit better. Rachel has more than 12 years of compliance experience with consumer-directed health plans, hold’s ECFC’s designation as Certified Flexible Compensation Instructor (CFCI) and is a HITRUST Certified CSF Practitioner (CCSFP).



Chris Rodkey



Jeff Protextor

CVS Health - PayFlex


Joan Christensen



Amy Pitelka

Level, Inc.


Matthew Alcuri

MasterCard Worldwide


Beverly Cole



Chris Byrd

WEX Health, Inc.